




Inspired by Nature
Made in the KAROO

About Pure Essentials
Pure Ingredients
Our skin care and body products are hand made with natural, plant-based ingredients that have been carefully chosen for their effectiveness and gentle nature. We believe that nature provides us with everything we need to care for our skin, and we are dedicated to using these ingredients to enhance your natural beauty.
Free from harmful chemicals and parabens, to create products that provide a gentle touch for your skin.
Inspired by Nature
Made in the KAROO

About Pure Essentials
Pure Ingredients
Our skin care and body products are hand made with natural, plant-based ingredients that have been carefully chosen for their effectiveness and gentle nature. We believe that nature provides us with everything we need to care for our skin, and we are dedicated to using these ingredients to enhance your natural beauty.
Free from harmful chemicals and parabens, to create products that provide a gentle touch for your skin.
At Pure Essentials we promise….
Pure Promise

Natural Ingredients
We are inspired by nature. We produce the purest ,products, using only natural plant-based ingredients in our skincare and body range.

Cruelty Free
We never test our skincare and body products on animals or buy ingredients that have been tested on animals.

Proudly South African
We love supporting local. All our ingredients are pure and natural and is soured locally. All our products are made in the KAROO

Hand Made
All our products are freshly made with LOVE in small batches.

Free from harmful chemicals and parabens,
to create products that provide a gentle touch for your skin.
OUR FEATURED PRODUCTS
Who we are
Pure with Purpose



A mother and daughter team, the founders and hearts behind our commitment to natural products. Let we share a bit about why we started this journey.
As a teenager I was always interested in beauty and skincare.
After my marriage in the 80’s at a young age, I completed a few beauty courses. For an extra income I used to visit the old age homes and pampered the aged with pedicures and manicures.
I began to research the effectiveness and uses of all things Mother Nature has to offer for our beauty needs. I started to experiment in making my own cuticle creams and heel balms using natural ingredients which I used on the elderly. I never actually pursued making natural products as a career.
We moved from the city to the KAROO in 2014. In 2022 my husband suffered from eczema and my daughter returned to the Karoo after studying beauty therapy. I thought this is a great opportunity to start again experimenting with natural ingredients for body and skincare products. My first product was an eczema cream which my husband used with amazing results. I then created formulas which I used myself and provided samples for family and friends. I received amazing feedback. Aside from their skin looking great, they told me their skin conditions like eczema and rashes were much better, since using my products.
This is where it all started a hobby which blossomed into a small business creating natural beauty, self-care and lifestyle products, where every customer is treated like family.
Laetitia & Tara

Kind words from our clients
